privacy policy
Effective date: 01/Jan/2020
KAKA VIDEO MARKETING PTY LTD, trading as KAKA Marketing Consulting (“KAKA Marketing”, “we”, “our”, or “us”), respects your privacy and is committed to protecting personal information in accordance with applicable privacy laws, including the Australian Privacy Principles under the Privacy Act 1988 (Cth).
This Privacy Policy explains what information we collect, how we use it, how we protect it, and when it may be shared with third parties.
1. Who We Are
KAKA Marketing Consulting is a digital marketing agency based in Australia. We provide marketing strategy, advertising management, analytics reporting, website performance analysis, and conversion optimisation services for business clients.
Website: https://kakamarketing.com
Contact email: [email protected]
2. Information We Collect
We may collect personal information when you contact us, submit a form, book a consultation, communicate with us, or use our website.
The information we collect may include:
– Name
– Business name
– Email address
– Phone number
– Website URL
– Job title or role
– Information included in messages, enquiries, or project briefs
– Billing or business contact information
– Website usage data, such as pages viewed, traffic source, device type, browser type, approximate location, and interaction behaviour
When we provide marketing and analytics services to clients, we may also process advertising and analytics data on their behalf. This may include campaign performance data, landing page performance, conversion data, click data, impression data, cost data, audience and device metrics, and website behaviour data.
3. How We Collect Information
We may collect information directly from you when you:
– Submit a contact form
– Email or call us
– Request a proposal or consultation
– Become a client
– Provide access to advertising, analytics, CRM, website, or reporting platforms
We may also collect information automatically through our website and analytics tools, including cookies, pixels, tags, log files, and similar technologies.
4. How We Use Information
We use the information we collect to:
– Respond to enquiries
– Provide marketing, advertising, analytics, reporting, and website optimisation services
– Prepare proposals, audits, reports, and recommendations
– Manage client relationships and projects
– Analyse website and advertising performance
– Improve our website, services, and user experience
– Maintain business records
– Comply with legal, regulatory, security, and contractual obligations
For client advertising and analytics accounts, we use platform data only for the purpose of providing services requested by the client, such as campaign analysis, performance reporting, landing page analysis, conversion tracking review, and optimisation recommendations.
5. Use of Google Ads API and Advertising Data
Where a client authorises us to access their Google Ads account, we may use the Google Ads API to retrieve read-only reporting data for analysis and reporting purposes.
The data we may retrieve includes, but is not limited to:
– Campaign, ad group, ad, asset, and keyword performance
– Campaign status and structure
– Cost, clicks, impressions, conversions, and conversion value
– Final URLs, tracking templates, and URL suffixes
– Search terms, product performance, or asset performance where available
We do not use the Google Ads API to create, update, pause, remove, or otherwise modify campaigns, ads, budgets, bids, keywords, targeting, conversion actions, or account settings unless separately agreed with the client and permitted by the relevant platform policies.
Google Ads data is used internally by KAKA Marketing for client reporting, campaign analysis, website performance analysis, and optimisation recommendations.
6. Third-Party Tools and Platforms
We may use third-party tools and platforms to operate our business and provide services. These may include:
– Google Ads
– Google Analytics 4
– Google Search Console
– Google Tag Manager
– Meta Ads
– Microsoft Clarity
– Shopify or other website platforms
– CRM, email, cloud storage, reporting, and project management tools
These third parties may process information according to their own privacy policies and terms. We only provide or access information that is reasonably necessary for the services we provide.
7. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, and similar technologies to:
– Understand website traffic and user behaviour
– Measure marketing campaign performance
– Improve website functionality
– Support analytics and remarketing activities
You can control or disable cookies through your browser settings. However, some website features may not function properly if cookies are disabled.
8. When We Share Information
We do not sell personal information.
We may share information with third parties only where reasonably necessary, including:
– Service providers who help us operate our business
– Advertising, analytics, website, reporting, and cloud software providers
– Professional advisers, such as accountants, lawyers, or consultants
– Government, regulatory, or law enforcement bodies where required by law
– Clients, where information relates to services performed for that client
Where we use third-party service providers, we take reasonable steps to ensure they handle information securely and only for authorised purposes.
9. Overseas Disclosure
Some of our service providers may store or process information outside Australia, including in countries such as the United States or other locations where major cloud, advertising, and analytics platforms operate.
By using our website or services, you acknowledge that your information may be processed by these providers in accordance with their privacy policies and applicable laws.
10. Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
These steps may include:
– Restricted access to client accounts and reports
– Password protection and access controls
– Use of secure cloud platforms
– Limiting access to authorised personnel only
– Reviewing and removing access when it is no longer required
– Keeping business systems and credentials reasonably secure
No method of transmission or storage is completely secure. However, we take reasonable precautions to protect the information we handle.
11. Data Retention
We retain personal information and client data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements.
When information is no longer required, we take reasonable steps to delete, de-identify, or securely archive it.
12. Access, Correction, and Deletion Requests
You may request access to the personal information we hold about you. You may also ask us to correct inaccurate information or request deletion where appropriate.
To make a request, please contact us at:
We may need to verify your identity before responding to your request.
13. Marketing Communications
If you receive marketing emails from us, you may unsubscribe at any time by using the unsubscribe link in the email or contacting us directly.
14. Client Data
Where we access data from client advertising, analytics, website, or CRM platforms, we act only as authorised by the client.
Clients are responsible for ensuring they have the necessary rights, notices, consents, and legal basis to provide us with access to their platforms and data.
15. Children’s Privacy
Our website and services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be published on our website with a revised effective date.
17. Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact us:
KAKA VIDEO MARKETING PTY LTD
Trading as KAKA Marketing Consulting
Website: https://kakamarketing.com
Email: [email protected]